G2 Vendor Directory

D&B Hoovers vs. Apollo.io

A side-by-side comparison based on G2 review data.

MetricD&B Hoovers

by Dun & Bradstreet

Apollo.io

by Apollo.io

Overall rating4.14.7
Review count7829,851
Ease of use8.69.2
Ease of setup8.79.0
Quality of support8.38.9
Meets requirements8.29.2
NPS40.54758883.992806
Small Business31.4%66.9%
Mid-Market30.8%28.4%
Enterprise37.8%4.7%
Total page views1,37626,360
Total LLM citations10,977186,531

D&B Hoovers

D&B Hoovers is a sales intelligence and revenue acceleration platform that helps sales, marketing, and go-to-market teams identify opportunities, prioritize outreach, and engage buyers more effectively. By combining trusted company and contact intelligence, buyer intent signals, trigger events, website activity, and AI-powered insights, D&B Hoovers helps organizations uncover in-market prospects, build targeted account lists, and connect with decision-makers at the right time.

Pros

  • Ease of Use
  • Contact Information
  • Accuracy
  • Data Accuracy
  • Accuracy of Information
  • Helpful

Apollo.io

Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place.

Pros

  • Ease of Use
  • Lead Generation
  • Features
  • Helpful
  • Time-saving
  • Automation