Distribution Engine vs. Interact

Distribution Engine, developed by NC Squared, is a market leading, fully native application for routing and assigning work in Salesforce®. It can be used to distribute: Leads and Opportunities to your marketing and sales teams; Cases and Tasks to customer service or project teams and Accounts and Contacts to the appropriate owner. The easily configurable, intelligent, rules-based assignment engine ensures any standard or custom Salesforce® objects are automatically distributed to the right person at the right time, first time & every time.

Interact is a software for creating lead generation, product recommendation and customer engagement quizzes. Interact is directly integrated with most major email marketing and marketing automation systems, so when you collect leads with Interact, they are automatically added to your email software and segmented based on quiz results and answers to quiz questions. Founded in 2014, quizzes built on the Interact platform have been viewed over 1 billion times and have generated over 100 million leads.