Distribution Engine vs. Perspective

Distribution Engine, developed by NC Squared, is a market leading, fully native application for routing and assigning work in Salesforce®. It can be used to distribute: Leads and Opportunities to your marketing and sales teams; Cases and Tasks to customer service or project teams and Accounts and Contacts to the appropriate owner. The easily configurable, intelligent, rules-based assignment engine ensures any standard or custom Salesforce® objects are automatically distributed to the right person at the right time, first time & every time.

Perspective is an AI funnel platform for marketers and agencies that run paid ads and need qualified leads. Describe the funnel you want, and Perspective builds it live, with hosting, tracking, CRM, and email sequences wired up automatically. It then runs conversion rate optimization for you on a schedule. Perspective builds interactive, mobile-first funnels: lead quizzes, cost calculators, and multi-step qualification flows that filter out low-intent clicks and capture only the leads worth following up.