Distribution Engine vs. Lusha

Distribution Engine, developed by NC Squared, is a market leading, fully native application for routing and assigning work in Salesforce®. It can be used to distribute: Leads and Opportunities to your marketing and sales teams; Cases and Tasks to customer service or project teams and Accounts and Contacts to the appropriate owner. The easily configurable, intelligent, rules-based assignment engine ensures any standard or custom Salesforce® objects are automatically distributed to the right person at the right time, first time & every time.

Lusha is the B2B data and sales intelligence system used by sales, marketing, recruiting, RevOps, and AI agents to find contacts, enrich records, and track real-world buying signals. It works with your CRM, automation tools, and existing GTM stack. 300M+ business contacts and 30M+ company profiles across North America, EMEA, APAC, and LATAM. It has two layers that work together. Lusha Search gives you verified contact and company data on demand — direct dials with 90%+ accuracy, business emails verified at 95–98% across regions, firmographics, technographics, and buying signals.