Distribution Engine vs. GTM Studio - Powered by ZoomInfo

Distribution Engine, developed by NC Squared, is a market leading, fully native application for routing and assigning work in Salesforce®. It can be used to distribute: Leads and Opportunities to your marketing and sales teams; Cases and Tasks to customer service or project teams and Accounts and Contacts to the appropriate owner. The easily configurable, intelligent, rules-based assignment engine ensures any standard or custom Salesforce® objects are automatically distributed to the right person at the right time, first time & every time.

Note: GTM Studio is the upgraded version of ZoomInfo Marketing and ZoomInfo Operations. GTM Studio is ZoomInfo's AI-powered go-to-market canvas that unifies signals, systems, and teams in one intelligent workspace so plays fire automatically, moments aren't missed, and reps always know what to do next. Designed for RevOps and marketing teams, GTM Studio eliminates tool sprawl by connecting CRM, marketing, sales, and third-party data into a single live canvas - giving every team a complete, AI-ready view of their market.