dima vs. Propel

dima is an Arabic-First Media Monitoring and Social Listening Copilot built for Marketing, PR & Brand experts. The product caters to Marketing agencies, PR and Comms agencies, and Enterprises in GCC and MENA who all share a need of Arabic-First and Dialect-Specific Media Monitoring. dima tracks, analyzes, and reports on traditional and social media channels. Popular use cases include: Public Relations, Crisis Management, Market Insights, Influencer Marketing and Competitor Benchmarking.

Propel PRM is reimagining earned media with its Public Relations Management technology. The PRM platform enables marketing and communication professionals to discover the right media to pitch their stories to, manage media relationships and campaigns, monitor coverage and share of voice of their brand, and easily measure business impact from earned media efforts. Propel has over 150 customers, including Real Chemistry, Textron, Insurify, and other leading brands and agencies. Launched in 2019, Propel is headquartered in Tel Aviv and has teams based in New York, London and Miami.