Datamatics TruBI vs. Whatagraph

TruBI is an enterprise-ready business intelligence platform that provides a modern & responsive user interface. It supports self-service analysis, 360 degree view of a single-version-of-truth, and provides an intuitive & interactive experience in a secure and scalable environment.

Whatagraph is the marketing intelligence platform where reporting scales without scaling the team behind it. One governed data foundation powers every destination your team uses — client reports, dashboards, AI tools, BigQuery — so the same trustworthy numbers show up everywhere, without anyone in the middle. The agency stops adding a reporting hire for every ten new clients, because the data layer scales, not the headcount. The data team stops being a ticket queue between marketing and its own numbers, because marketing can self-serve from the same governed foundation the analyst uses.