G2 Vendor Directory

Cyclops vs. InMarket

A side-by-side comparison based on G2 review data.

MetricCyclops

by Dayta AI

InMarket

by InMarket

Overall rating4.44.5
Review count1710
Ease of use8.39.4
Ease of setup8.88.6
Quality of support8.69.4
Meets requirements9.29.4
NPS58.82352960
Small Business41.2%30.0%
Mid-Market35.3%70.0%
Enterprise23.5%0.0%
Total page views57167
Total LLM citations82205

Cyclops

Cyclops is a powerful data collection tool that enables retailers to read visualized data on customer demographics, customer experience, store footfall, passerby, dwell time, heatmaps, and more. With a customizable dashboard, users can examine specific data and indicators across different time periods. The platform also provides value-added functions such as POS data integration, KPIs analysis, and real-time alerts, to help retailers take data-driven actions.

Pros

  • Data Accuracy
  • Ease of Use
  • Efficiency
  • User Interface

InMarket

InMarket is the outcome intelligence platform built for marketers who demand results over proxy metrics. By combining purchase, location, and behavioral signals from more than 200M consumers, alongside thousands of retail data points, InMarket powers smarter activation, faster measurement, and more advanced audience targeting across every screen.

Pros

  • Buyer Intent
  • Ease of Use
  • Customer Engagement