Cube vs. Luzmo

Cube is the agentic analytics platform — built on a semantic layer. Cube is the AI-native generation of business intelligence. It's one platform for two use cases: internal BI, where data teams and business users analyze their own company's data, and embedded analytics, where software companies ship analytics inside their own products. The same governed semantic layer powers both. What makes AI answers trustworthy in production is the semantic layer underneath them. Cube was built around the semantic layer from day one rather than retrofitting one onto a dashboard- or notebook-first tool.

Customers choose Luzmo to give their users clean, intuitive analytics directly inside their product, without forcing them into a separate BI tool. Reviews highlight how fast teams can move from raw data to fully branded dashboards, how easy it is for non‑technical users to explore and customize their own views, and how seamless the embedding experience feels. Many users call out Luzmo’s customer‑first support and dedicated CSMs as a key reason they can roll out new analytics experiences quickly and keep improving them over time.