Crisp Data Platform vs. Board

Crisp is a vertical AI platform for retail that connects CPG brands, retailers, and distributors through a unified data foundation. The platform ingests, normalizes, and enriches data from over 200 retailer and distributor sources – including point-of-sale, inventory, shipments, and promotions – and delivers it as clean, analysis-ready intelligence at the DC, SKU, and store level. More than 7,000 customers, including 90 of the top 100 CPG companies, use Crisp to turn daily retail data into decisions across sales, supply chain, and category management. Crisp is purpose-built for retail.

Board is the most trusted Agentic Planning Platform, combining business context, Continuous Planning, and efficient enterprise AI to deliver confident, aligned, and faster decisions. Built to complement your data and AI strategy, Board brings together enterprise data and external signals with planning models, business logic, domain expertise, and decision context. Continuous Planning continuously senses change, models scenarios and trade-offs, and aligns financial and operational plans.