CPV Lab Pro vs. Whatagraph

CPV Lab is a performance marketing tracker built for media buyers, affiliate marketers, performance agencies, ecommerce brands, and programmatic advertisers who need one place to track, test, optimize, and automate all their marketing. Available as two versions: - CPV Lab Pro - self-hosted, installed on your own server. Full data ownership. No click limits. No event caps. - CPV One - cloud-hosted, managed by our team. Same features, no server setup required.

Whatagraph is the marketing intelligence platform where reporting scales without scaling the team behind it. One governed data foundation powers every destination your team uses — client reports, dashboards, AI tools, BigQuery — so the same trustworthy numbers show up everywhere, without anyone in the middle. The agency stops adding a reporting hire for every ten new clients, because the data layer scales, not the headcount. The data team stops being a ticket queue between marketing and its own numbers, because marketing can self-serve from the same governed foundation the analyst uses.