G2 Vendor Directory

Dealer.com vs. Impel

A side-by-side comparison based on G2 review data.

MetricDealer.com

by Cox Automotive

Impel

by Impel

Overall rating3.83.8
Review count3216
Ease of use8.37.9
Ease of setup8.37.6
Quality of support8.26.8
Meets requirements8.57.9
NPS16.12903225
Small Business25.0%20.0%
Mid-Market62.5%73.3%
Enterprise12.5%6.7%
Total page views184340
Total LLM citations9321,598

Dealer.com

Backed by unmatched expertise and unrivaled consumer behavior data, Dealer.com is the premier digital marketing solution and partner for the automotive industry. Providing an integrated platform of Websites, Advertising, Digital Retailing and Managed Services, Dealer.com allows OEMs, dealer groups, retailers and agencies to leverage advanced digital technology, data and insights to deliver the shortest, fastest and most personalized path to customer engagement.

Pros

    Impel

    Impel is harnessing the power of AI to transform automotive retailing and has become one of the largest vertical AI companies in the world. The company’s industry-leading Automotive AI Operating System helps more than 8,000 retailers and OEMs unify the entire customer journey across webchat, sales, service, marketing, and merchandising—fueling faster decisions, deeper connections, and measurable impact at every step along the way. To learn more, visit impel.ai.

    Pros