Dealer.com vs. Fullpath
A side-by-side comparison based on G2 review data.
| Metric | Dealer.com | Fullpath |
|---|---|---|
| Overall rating | 3.8 | 4.9 |
| Review count | 32 | 28 |
| Ease of use | 8.3 | 9.6 |
| Ease of setup | 8.3 | 9.7 |
| Quality of support | 8.2 | 9.9 |
| Meets requirements | 8.5 | 9.4 |
| NPS | 16.129032 | 100 |
| Small Business | 25.0% | 28.6% |
| Mid-Market | 62.5% | 67.9% |
| Enterprise | 12.5% | 3.6% |
| Total page views | 184 | 364 |
| Total LLM citations | 932 | 1,648 |
Dealer.com
Backed by unmatched expertise and unrivaled consumer behavior data, Dealer.com is the premier digital marketing solution and partner for the automotive industry. Providing an integrated platform of Websites, Advertising, Digital Retailing and Managed Services, Dealer.com allows OEMs, dealer groups, retailers and agencies to leverage advanced digital technology, data and insights to deliver the shortest, fastest and most personalized path to customer engagement.
Fullpath
Fullpath by Cox Automotive is an AI ecosystem designed to assist dealerships in unifying their first-party data and streamlining customer interactions. By integrating information from fragmented sources such as the Dealer Management System (DMS), Customer Relationship Management (CRM) tools, website traffic, inventory data, OEM data, and more, the platform creates a singular, comprehensive view of each shopper. This unified data layer serves as the foundation for the platform’s AI-driven ecosystem, which is built to replace fragmented manual workflows with automated, data-driven processes.