G2 Vendor Directory

Kit vs. MailerLite

A side-by-side comparison based on G2 review data.

MetricKit

by Kit

MailerLite

by MailerLite

Overall rating4.44.6
Review count2361,114
Ease of use8.89.2
Ease of setup9.09.1
Quality of support8.89.4
Meets requirements8.99.2
NPS58.69565278.870674
Small Business92.3%92.0%
Mid-Market6.0%6.8%
Enterprise1.7%1.3%
Total page views7562,576
Total LLM citations7,33720,830

Kit

Kit (formerly ConvertKit) is an email marketing automation tool for creators that delivers an intuitive solution to build newsletters, email campaigns, and digital products through customizable forms, landing pages, email templates, and product embeds. When joined together, Kit is the creators' solution to growing their business and earning a living online.

Pros

  • Ease of Use
  • Easy Integration
  • Automation AI
  • Simple
  • Customer Support
  • User-Friendly Interface

MailerLite

MailerLite: Advanced email marketing tools. Effortless execution.  MailerLite is an email marketing and automation platform designed to help creators, small businesses, and ecommerce stores grow their audience and boost revenue—quickly, effortlessly and on their terms. Capture leads in style Build on-brand landing pages, websites, forms, and pop-ups that earn subscribers. Choose from over 150+ pixel perfect templates that are fully customizable with an intuitive Drag and drop builder. Or whip up landing pages, copy, and images with some AI magic.

Pros

  • Ease of Use
  • Customer Support
  • Affordable
  • Simple
  • Helpful
  • Easy Setup