G2 Vendor Directory

Kit vs. Instantly

A side-by-side comparison based on G2 review data.

MetricKit

by Kit

Instantly

by Instantly

Overall rating4.44.8
Review count2364,161
Ease of use8.89.5
Ease of setup9.09.3
Quality of support8.89.6
Meets requirements8.99.4
NPS58.69565289.956647
Small Business92.3%94.8%
Mid-Market6.0%5.0%
Enterprise1.7%0.2%
Total page views75616,431
Total LLM citations7,33792,605

Kit

Kit (formerly ConvertKit) is an email marketing automation tool for creators that delivers an intuitive solution to build newsletters, email campaigns, and digital products through customizable forms, landing pages, email templates, and product embeds. When joined together, Kit is the creators' solution to growing their business and earning a living online.

Pros

  • Ease of Use
  • Easy Integration
  • Automation AI
  • Simple
  • Customer Support
  • User-Friendly Interface

Instantly

Instantly turns leads into clients with Automated Outreach, Deliverability Network, Sales Engagement, B2B Lead Database & AI-Powered CRM. Find your leads, create your campaigns, connect your sending accounts, and watch those leads turn into customers - with one, flat-fee subscription. Founded in 2021, Instantly is the leading sales engagement platform used by more than 35,000 customers, from solopreneurs to global agencies. Our goal is to be the simplest tool on the market to make money with cold email.

Pros

  • Ease of Use
  • Helpful
  • Customer Support
  • Time-saving
  • Easy Setup
  • Features