G2 Vendor Directory

Kit vs. Campaign Monitor

A side-by-side comparison based on G2 review data.

MetricKit

by Kit

Campaign Monitor

by Marigold

Overall rating4.44.1
Review count236732
Ease of use8.88.8
Ease of setup9.08.8
Quality of support8.88.5
Meets requirements8.98.7
NPS58.69565237.658674
Small Business92.3%54.2%
Mid-Market6.0%32.0%
Enterprise1.7%13.9%
Total page views7561,018
Total LLM citations7,3379,363

Kit

Kit (formerly ConvertKit) is an email marketing automation tool for creators that delivers an intuitive solution to build newsletters, email campaigns, and digital products through customizable forms, landing pages, email templates, and product embeds. When joined together, Kit is the creators' solution to growing their business and earning a living online.

Pros

  • Ease of Use
  • Easy Integration
  • Automation AI
  • Simple
  • Customer Support
  • User-Friendly Interface

Campaign Monitor

Campaign Monitor by Marigold is an email marketing platform for marketers and solopreneurs who own campaign creation end to end. Alongside email it supports transactional email, signup forms, SMS, social and a website builder. Marketing Studio is its AI campaign generator, carrying a campaign from brief to finished asset in a single workflow. It has five components: - Email Workspace generates an on-brand email campaign tailored to a goal you select.

Pros

  • Ease of Use
  • User-Friendly
  • Easy Setup
  • User Interface
  • Intuitive
  • Easy Creation