G2 Vendor Directory

Conversion vs. Klaviyo

A side-by-side comparison based on G2 review data.

MetricConversion

by Conversion

Klaviyo

by Klaviyo

Overall rating5.04.6
Review count221,370
Ease of use9.98.8
Ease of setup10.08.7
Quality of support10.08.6
Meets requirements9.99.2
NPS10072.69289
Small Business22.7%81.9%
Mid-Market36.4%16.4%
Enterprise40.9%1.6%
Total page views6025,118
Total LLM citations81148,942

Conversion

Conversion is the agentic marketing automation platform built for enterprise B2B teams. We unify Salesforce, warehouse, and customer data in one flexible model, then make it usable across every campaign and workflow. With two-way CRM sync, real-time segmentation, AI agents, and no-code orchestration, teams launch campaigns in hours instead of weeks, stay clean as they scale, and measure what is working without stitching together tools.

Pros

  • Market Segmentation
  • Automation Features
  • Time Efficiency
  • Ease of Use
  • Email Marketing
  • Engagement Efficiency

Klaviyo

Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowers B2C businesses: - Orchestrate your email marketing, SMS marketing, RCS, push, WhatsApp, reviews, forms, and ads in one platform - Sync with 400+ tools to capture and unify behavior data - AI-optimized messages, segments, timing, and creative to scale conversions - Unlock analytics like RFM, funnel reporting, and catalog insights By capturing every click, purchase, and conversation into a

Pros

  • Ease of Use
  • Email Marketing
  • Automation
  • Easy Integration
  • Integrations
  • Easy Creation