Concept vs. Capture Higher Ed
A side-by-side comparison based on G2 review data.
| Metric | Concept | Capture Higher Ed |
|---|---|---|
| Overall rating | 4.8 | 4.9 |
| Review count | 17 | 10 |
| Ease of use | 0.0 | 0.0 |
| Ease of setup | 0.0 | 0.0 |
| Quality of support | 0.0 | 0.0 |
| Meets requirements | 0.0 | 0.0 |
| NPS | 88.235294 | 100 |
| Small Business | 29.4% | 30.0% |
| Mid-Market | 58.8% | 70.0% |
| Enterprise | 11.8% | 0.0% |
| Total page views | 148 | 113 |
| Total LLM citations | 179 | 6 |
Concept
Concept is a lead generation agency focused on building, developing, and growing our clients’ sales pipelines. Through multi-channel lead generation solutions, such as outbound prospecting and appointment setting, CRM consulting (HubSpot and Salesforce), and digital marketing services, we help our clients grow.
- Problem Solving
- Professionalism
- Ease of Use
- Flexibility
- Efficiency
- Strategic Planning
Capture Higher Ed
Capture Higher Ed is an enrollment marketing platform that sees prospect intent sooner and acts on it faster — moving students to apply 3x faster and driving measurable enrollment growth. Unlike traditional service vendors and AI-only tools, our product provides the earliest and deepest visibility into student behavior — from first anonymous visit through enrollment — powering predictive personalization, cross-channel engagement and prioritization that gets smarter with every interaction.