G2 Vendor Directory

Coldlytics vs. Apollo.io

A side-by-side comparison based on G2 review data.

MetricColdlytics

by Coldlytics Ltd

Apollo.io

by Apollo.io

Overall rating5.04.7
Review count419,851
Ease of use9.59.2
Ease of setup9.69.0
Quality of support10.08.9
Meets requirements9.89.2
NPS10083.992806
Small Business97.6%66.9%
Mid-Market2.4%28.4%
Enterprise0.0%4.7%
Total page views17126,360
Total LLM citations193186,531

Coldlytics

Coldlytics is sales intelligence for Main Street: owners, verified contacts and deep data on the US local businesses the big databases miss. Most B2B databases are built around tech companies and the enterprise. They're thin on the contractors, clinics, med spas, law firms and home service businesses that US digital marketing and lead gen agencies actually sell to. Coldlytics fills that gap. Describe your ideal customer in plain English, like "roofing companies in Texas with a slow website and no Meta pixel," and Coldlytics builds the list.

Pros

  • Customer Support
  • Helpful
  • Lead Generation
  • Ease of Use
  • Speed
  • Contact Information

Apollo.io

Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place.

Pros

  • Ease of Use
  • Lead Generation
  • Features
  • Helpful
  • Time-saving
  • Automation