Cognism vs. Lusha
A side-by-side comparison based on G2 review data.
| Metric | Cognism | Lusha |
|---|---|---|
| Overall rating | 4.5 | 4.3 |
| Review count | 1,377 | 1,671 |
| Ease of use | 9.2 | 9.3 |
| Ease of setup | 9.2 | 9.2 |
| Quality of support | 9.2 | 8.3 |
| Meets requirements | 8.8 | 8.7 |
| NPS | 67.649226 | 53.913043 |
| Small Business | 26.4% | 39.5% |
| Mid-Market | 52.7% | 46.9% |
| Enterprise | 20.9% | 13.6% |
| Total page views | 2,384 | 4,844 |
| Total LLM citations | 23,297 | 74,650 |
Cognism
Cognism is the leading provider of European B2B data and sales intelligence. Ambitious businesses of every size use our platform to discover, connect, and engage with qualified decision-makers faster and close more deals. Headquartered in London with global offices, Cognism’s contact data and contextual signals are trusted by thousands of revenue teams to eliminate the guesswork from prospecting.
- Ease of Use
- Contact Information
- Data Accuracy
- Lead Generation
- Time-saving
- Accuracy
Lusha
Lusha is the B2B data and sales intelligence system used by sales, marketing, recruiting, RevOps, and AI agents to find contacts, enrich records, and track real-world buying signals. It works with your CRM, automation tools, and existing GTM stack. 300M+ business contacts and 30M+ company profiles across North America, EMEA, APAC, and LATAM. It has two layers that work together. Lusha Search gives you verified contact and company data on demand — direct dials with 90%+ accuracy, business emails verified at 95–98% across regions, firmographics, technographics, and buying signals.
- Ease of Use
- Contact Information
- Data Accuracy
- Accuracy
- Lead Generation
- Accurate Data