G2 Vendor Directory

Cognism vs. Instantly

A side-by-side comparison based on G2 review data.

MetricCognism

by Cognism

Instantly

by Instantly

Overall rating4.54.8
Review count1,3774,161
Ease of use9.29.5
Ease of setup9.29.3
Quality of support9.29.6
Meets requirements8.89.4
NPS67.64922689.956647
Small Business26.4%94.8%
Mid-Market52.7%5.0%
Enterprise20.9%0.2%
Total page views2,38416,431
Total LLM citations23,29792,605

Cognism

Cognism is the leading provider of European B2B data and sales intelligence. Ambitious businesses of every size use our platform to discover, connect, and engage with qualified decision-makers faster and close more deals. Headquartered in London with global offices, Cognism’s contact data and contextual signals are trusted by thousands of revenue teams to eliminate the guesswork from prospecting.

Pros

  • Ease of Use
  • Contact Information
  • Data Accuracy
  • Lead Generation
  • Time-saving
  • Accuracy

Instantly

Instantly turns leads into clients with Automated Outreach, Deliverability Network, Sales Engagement, B2B Lead Database & AI-Powered CRM. Find your leads, create your campaigns, connect your sending accounts, and watch those leads turn into customers - with one, flat-fee subscription. Founded in 2021, Instantly is the leading sales engagement platform used by more than 35,000 customers, from solopreneurs to global agencies. Our goal is to be the simplest tool on the market to make money with cold email.

Pros

  • Ease of Use
  • Helpful
  • Customer Support
  • Time-saving
  • Easy Setup
  • Features