G2 Vendor Directory

Cognism vs. GTM Studio - Powered by ZoomInfo

A side-by-side comparison based on G2 review data.

MetricCognism

by Cognism

GTM Studio - Powered by ZoomInfo

by ZoomInfo

Overall rating4.54.5
Review count1,3773,513
Ease of use9.29.0
Ease of setup9.28.8
Quality of support9.29.0
Meets requirements8.89.1
NPS67.64922666.696113
Small Business26.4%12.8%
Mid-Market52.7%63.2%
Enterprise20.9%24.0%
Total page views2,3841,914
Total LLM citations23,2974,669

Cognism

Cognism is the leading provider of European B2B data and sales intelligence. Ambitious businesses of every size use our platform to discover, connect, and engage with qualified decision-makers faster and close more deals. Headquartered in London with global offices, Cognism’s contact data and contextual signals are trusted by thousands of revenue teams to eliminate the guesswork from prospecting.

Pros

  • Ease of Use
  • Contact Information
  • Data Accuracy
  • Lead Generation
  • Time-saving
  • Accuracy

GTM Studio - Powered by ZoomInfo

Note: GTM Studio is the upgraded version of ZoomInfo Marketing and ZoomInfo Operations. GTM Studio is ZoomInfo's AI-powered go-to-market canvas that unifies signals, systems, and teams in one intelligent workspace so plays fire automatically, moments aren't missed, and reps always know what to do next. Designed for RevOps and marketing teams, GTM Studio eliminates tool sprawl by connecting CRM, marketing, sales, and third-party data into a single live canvas - giving every team a complete, AI-ready view of their market.

Pros

  • Features
  • Lead Generation
  • Ease of Use
  • Data Accuracy
  • Data Quality
  • Intent Data