G2 Vendor Directory

Cognism vs. Firmable

A side-by-side comparison based on G2 review data.

MetricCognism

by Cognism

Firmable

by Firmable

Overall rating4.54.6
Review count1,377125
Ease of use9.29.3
Ease of setup9.29.3
Quality of support9.29.6
Meets requirements8.89.1
NPS67.64922677.419355
Small Business26.4%74.8%
Mid-Market52.7%20.3%
Enterprise20.9%4.9%
Total page views2,384736
Total LLM citations23,2974,558

Cognism

Cognism is the leading provider of European B2B data and sales intelligence. Ambitious businesses of every size use our platform to discover, connect, and engage with qualified decision-makers faster and close more deals. Headquartered in London with global offices, Cognism’s contact data and contextual signals are trusted by thousands of revenue teams to eliminate the guesswork from prospecting.

Pros

  • Ease of Use
  • Contact Information
  • Data Accuracy
  • Lead Generation
  • Time-saving
  • Accuracy

Firmable

Firmable is the AI-native sales platform for B2B teams in the US, Canada and APAC. It provides the most complete prospect data, tech intelligence and buying signals to help you have better sales conversations and win more deals. Say goodbye to tired, old databases. Sellers don’t need more data. They need direction. Firmable is an AI-native sales platform that rebuilds B2B data from the ground up, so sales teams know when buyers are ready to move. AI agents do the grunt work, digging for data, building lists, and finding leads, so sellers spend more time connecting, convincing, and closing.

Pros

  • Data Accuracy
  • Accurate Data
  • Customer Support
  • Ease of Use
  • Contact Information
  • Helpful