G2 Vendor Directory

Cognism vs. Apollo.io

A side-by-side comparison based on G2 review data.

MetricCognism

by Cognism

Apollo.io

by Apollo.io

Overall rating4.54.7
Review count1,3779,851
Ease of use9.29.2
Ease of setup9.29.0
Quality of support9.28.9
Meets requirements8.89.2
NPS67.64922683.992806
Small Business26.4%66.9%
Mid-Market52.7%28.4%
Enterprise20.9%4.7%
Total page views2,38426,360
Total LLM citations23,297186,531

Cognism

Cognism is the leading provider of European B2B data and sales intelligence. Ambitious businesses of every size use our platform to discover, connect, and engage with qualified decision-makers faster and close more deals. Headquartered in London with global offices, Cognism’s contact data and contextual signals are trusted by thousands of revenue teams to eliminate the guesswork from prospecting.

Pros

  • Ease of Use
  • Contact Information
  • Data Accuracy
  • Lead Generation
  • Time-saving
  • Accuracy

Apollo.io

Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place.

Pros

  • Ease of Use
  • Lead Generation
  • Features
  • Helpful
  • Time-saving
  • Automation