G2 Vendor Directory

Clarify CRM vs. Apollo.io

A side-by-side comparison based on G2 review data.

MetricClarify CRM

by Clarify

Apollo.io

by Apollo.io

Overall rating4.94.7
Review count339,851
Ease of use9.79.2
Ease of setup9.79.0
Quality of support9.88.9
Meets requirements8.99.2
NPS93.93939483.992806
Small Business100.0%66.9%
Mid-Market0.0%28.4%
Enterprise0.0%4.7%
Total page views80726,360
Total LLM citations5,327186,531

Clarify CRM

Clarify is the autonomous CRM that helps founders and early-stage sellers build pipeline, close more deals, and spend less time on CRM busywork. Its AI automates pipeline creation, meeting admin, and CRM updates—so you can stop clicking and start closing more deals. 🧠 Auto-enrich every contact: Connect your email and calendar, and Clarify fills in fields like job title, company data, email, LinkedIn URL, funding history and more automatically. 🔗 Capture leads from anywhere: One click from LinkedIn adds and enriches contacts instantly.

Pros

  • Ease of Use
  • Simple
  • Helpful
  • Automation Features
  • Intuitive
  • Features

Apollo.io

Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place.

Pros

  • Ease of Use
  • Lead Generation
  • Features
  • Helpful
  • Time-saving
  • Automation