Circle vs. Base

Circle is the world’s leading all-in-one branded community platform. Circle enables you to bring together your community, events, and courses — all under your own brand. Circle customers range from creator-led communities like Ali Abdaal’s Productivity Club, Dr. Becky’s GoodInside, and Jay Shetty’s Coaching Program, to organizational communities like Harvard’s CrimsonConnect, SpaceX’s Starbase community, The RSA’s Circle, and Oprah’s Daily Inside club. Join 18,000 community builders on Circle to: ● Build a dedicated home for your community with full control and ownership.

Base is creating the AI Engagement OS for post-sale growth. Most B2B companies invest heavily in winning customers - but lack the infrastructure to engage them after the deal closes. The result: fragmented customer journeys, low product adoption, missed expansion opportunities, and preventable churn. Base fixes that. We give companies a single platform to orchestrate the entire post-sale customer lifecycle — across onboarding, adoption, expansion, advocacy, and retention.