G2 Vendor Directory

Charm.io vs. Lusha

A side-by-side comparison based on G2 review data.

MetricCharm.io

by Charm Analytics

Lusha

by Lusha

Overall rating4.54.3
Review count131,671
Ease of use9.59.3
Ease of setup10.09.2
Quality of support9.48.3
Meets requirements9.38.7
NPS76.92307753.913043
Small Business45.5%39.5%
Mid-Market54.5%46.9%
Enterprise0.0%13.6%
Total page views1464,844
Total LLM citations1,09474,650

Charm.io

Use Charm to find and analyze ecommerce brands worldwide. Get the in-depth ecommerce data you need for lead generation, merchandising, and sourcing. With Charm you can: -Build the perfect pipeline of qualified ecommerce brands & TikTok Shops: Prospect for ecommerce brands and TikTok Shops. Search for leads across key metrics including the Charm Growth Score, Charm Success Score, ad count, tech stack, marketplace, social media metrics, and more. -Discover fast-growing brands to sell at your retail organization: Discover fast-growing brands selling online or on TikTok Shop.

Pros

    Lusha

    Lusha is the B2B data and sales intelligence system used by sales, marketing, recruiting, RevOps, and AI agents to find contacts, enrich records, and track real-world buying signals. It works with your CRM, automation tools, and existing GTM stack. 300M+ business contacts and 30M+ company profiles across North America, EMEA, APAC, and LATAM. It has two layers that work together. Lusha Search gives you verified contact and company data on demand — direct dials with 90%+ accuracy, business emails verified at 95–98% across regions, firmographics, technographics, and buying signals.

    Pros

    • Ease of Use
    • Contact Information
    • Data Accuracy
    • Accuracy
    • Lead Generation
    • Accurate Data