G2 Vendor Directory

Charm.io vs. D&B Hoovers

A side-by-side comparison based on G2 review data.

MetricCharm.io

by Charm Analytics

D&B Hoovers

by Dun & Bradstreet

Overall rating4.54.1
Review count13782
Ease of use9.58.6
Ease of setup10.08.7
Quality of support9.48.3
Meets requirements9.38.2
NPS76.92307740.547588
Small Business45.5%31.4%
Mid-Market54.5%30.8%
Enterprise0.0%37.8%
Total page views1461,376
Total LLM citations1,09410,977

Charm.io

Use Charm to find and analyze ecommerce brands worldwide. Get the in-depth ecommerce data you need for lead generation, merchandising, and sourcing. With Charm you can: -Build the perfect pipeline of qualified ecommerce brands & TikTok Shops: Prospect for ecommerce brands and TikTok Shops. Search for leads across key metrics including the Charm Growth Score, Charm Success Score, ad count, tech stack, marketplace, social media metrics, and more. -Discover fast-growing brands to sell at your retail organization: Discover fast-growing brands selling online or on TikTok Shop.

Pros

    D&B Hoovers

    D&B Hoovers is a sales intelligence and revenue acceleration platform that helps sales, marketing, and go-to-market teams identify opportunities, prioritize outreach, and engage buyers more effectively. By combining trusted company and contact intelligence, buyer intent signals, trigger events, website activity, and AI-powered insights, D&B Hoovers helps organizations uncover in-market prospects, build targeted account lists, and connect with decision-makers at the right time.

    Pros

    • Ease of Use
    • Contact Information
    • Accuracy
    • Data Accuracy
    • Accuracy of Information
    • Helpful