G2 Vendor Directory

Charm.io vs. Apollo.io

A side-by-side comparison based on G2 review data.

MetricCharm.io

by Charm Analytics

Apollo.io

by Apollo.io

Overall rating4.54.7
Review count139,851
Ease of use9.59.2
Ease of setup10.09.0
Quality of support9.48.9
Meets requirements9.39.2
NPS76.92307783.992806
Small Business45.5%66.9%
Mid-Market54.5%28.4%
Enterprise0.0%4.7%
Total page views14626,360
Total LLM citations1,094186,531

Charm.io

Use Charm to find and analyze ecommerce brands worldwide. Get the in-depth ecommerce data you need for lead generation, merchandising, and sourcing. With Charm you can: -Build the perfect pipeline of qualified ecommerce brands & TikTok Shops: Prospect for ecommerce brands and TikTok Shops. Search for leads across key metrics including the Charm Growth Score, Charm Success Score, ad count, tech stack, marketplace, social media metrics, and more. -Discover fast-growing brands to sell at your retail organization: Discover fast-growing brands selling online or on TikTok Shop.

Pros

    Apollo.io

    Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place.

    Pros

    • Ease of Use
    • Lead Generation
    • Features
    • Helpful
    • Time-saving
    • Automation