ChannelMix vs. ThirdChannel

With an end-to-end platform and comprehensive suite of analytics products, ChannelMix provides leading brands and agencies with a clear path to measure and grow marketing ROI. ChannelMix is pioneering future-ready marketing measurement with first-party analytics tracking and data models that deliver insights that are more accurate, sustainable and impactful to the business. With ChannelMix, you’ll achieve complete visibility and control of marketing spend, goals, ROI and more - without needing to learn how to query or code.

Since 2012, ThirdChannel has been transforming how brands execute at retail. We combine advanced retail intelligence technology with an exceptional network of in-store experts to deliver real-time visibility, consistent brand representation, and measurable performance improvement across every location. Our mission is simple: to empower brands and retailers with the insights, tools, and people they need to win at the shelf. By blending data-driven technology and human connection, ThirdChannel ensures your brand not only looks its best in-store but also performs its best.