ChannelMix vs. Cyclops

With an end-to-end platform and comprehensive suite of analytics products, ChannelMix provides leading brands and agencies with a clear path to measure and grow marketing ROI. ChannelMix is pioneering future-ready marketing measurement with first-party analytics tracking and data models that deliver insights that are more accurate, sustainable and impactful to the business. With ChannelMix, you’ll achieve complete visibility and control of marketing spend, goals, ROI and more - without needing to learn how to query or code.

Cyclops is a powerful data collection tool that enables retailers to read visualized data on customer demographics, customer experience, store footfall, passerby, dwell time, heatmaps, and more. With a customizable dashboard, users can examine specific data and indicators across different time periods. The platform also provides value-added functions such as POS data integration, KPIs analysis, and real-time alerts, to help retailers take data-driven actions.