G2 Vendor Directory

CDP Agent vs. Retention Science

A side-by-side comparison based on G2 review data.

MetricCDP Agent

by Uniphore

Retention Science

by Constant Contact

Overall rating4.14.5
Review count4534
Ease of use8.49.0
Ease of setup7.38.4
Quality of support9.19.0
Meets requirements8.59.0
NPS36.36363658.823529
Small Business20.5%46.9%
Mid-Market22.7%40.6%
Enterprise56.8%12.5%
Total page views268114
Total LLM citations257106

CDP Agent

ActionIQ by Uniphore is a new kind of customer data platform for enterprise brands, giving marketers easy and secure ways to activate data anywhere in the customer experience. ActionIQ’s unique composable architecture means data can stay securely where it lives, and marketing teams only use the tools they need. ActionIQ recently joined Uniphore to bring native AI capabilities to the CDP — bridging the gap between data, AI and CX. ActionIQ helps dozens of G2K companies across financial services, media, retail, B2B-Tech, and Travel Hospitality to help grow customer acquisition and retention.

Pros

    Retention Science

    Retention Science is the best way to target, engage and retain your customers. Our data-driven, SaaS-based Retention Marketing platform predicts customer behavior and delivers targeted multi-channel communications that increase revenue and encourage customer advocacy. We make sophisticated data science and marketing automation simple and accessible for marketing teams of all sizes. Retention Science, a Constant Contact company, is a provider of ecommerce-focused digital marketing services powered by intelligent technology and customer support to help sell more in less time.

    Pros

    • AI Technology
    • Automation Efficiency
    • Easy Implementation
    • Customer Engagement
    • Easy Integration
    • Engagement Efficiency