G2 Vendor Directory

CDP Agent vs. Klaviyo

A side-by-side comparison based on G2 review data.

MetricCDP Agent

by Uniphore

Klaviyo

by Klaviyo

Overall rating4.14.6
Review count451,370
Ease of use8.48.8
Ease of setup7.38.7
Quality of support9.18.6
Meets requirements8.59.2
NPS36.36363672.69289
Small Business20.5%81.9%
Mid-Market22.7%16.4%
Enterprise56.8%1.6%
Total page views2685,118
Total LLM citations25748,942

CDP Agent

ActionIQ by Uniphore is a new kind of customer data platform for enterprise brands, giving marketers easy and secure ways to activate data anywhere in the customer experience. ActionIQ’s unique composable architecture means data can stay securely where it lives, and marketing teams only use the tools they need. ActionIQ recently joined Uniphore to bring native AI capabilities to the CDP — bridging the gap between data, AI and CX. ActionIQ helps dozens of G2K companies across financial services, media, retail, B2B-Tech, and Travel Hospitality to help grow customer acquisition and retention.

Pros

    Klaviyo

    Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowers B2C businesses: - Orchestrate your email marketing, SMS marketing, RCS, push, WhatsApp, reviews, forms, and ads in one platform - Sync with 400+ tools to capture and unify behavior data - AI-optimized messages, segments, timing, and creative to scale conversions - Unlock analytics like RFM, funnel reporting, and catalog insights By capturing every click, purchase, and conversation into a

    Pros

    • Ease of Use
    • Email Marketing
    • Automation
    • Easy Integration
    • Integrations
    • Easy Creation