G2 Vendor Directory

CDP Agent vs. Hightouch

A side-by-side comparison based on G2 review data.

MetricCDP Agent

by Uniphore

Hightouch

by Hightouch

Overall rating4.14.6
Review count45424
Ease of use8.49.3
Ease of setup7.39.2
Quality of support9.19.3
Meets requirements8.59.1
NPS36.36363673.286052
Small Business20.5%26.7%
Mid-Market22.7%60.1%
Enterprise56.8%13.2%
Total page views2682,394
Total LLM citations25720,537

CDP Agent

ActionIQ by Uniphore is a new kind of customer data platform for enterprise brands, giving marketers easy and secure ways to activate data anywhere in the customer experience. ActionIQ’s unique composable architecture means data can stay securely where it lives, and marketing teams only use the tools they need. ActionIQ recently joined Uniphore to bring native AI capabilities to the CDP — bridging the gap between data, AI and CX. ActionIQ helps dozens of G2K companies across financial services, media, retail, B2B-Tech, and Travel Hospitality to help grow customer acquisition and retention.

Pros

    Hightouch

    Hightouch is the leading data and Agentic Marketing Platform for modern marketing teams. Trusted by brands like Domino’s, Autotrader, cars.com, Superhuman (formerly Grammarly), and PetSmart, Hightouch helps marketers deliver personalized experiences, optimize performance, and move faster with data and AI. With Hightouch, business users can drive revenue, grow brand awareness, and maximize ROI without relying on engineering.

    Pros

    • Ease of Use
    • Easy Integration
    • Easy Setup
    • Easy Integrations
    • Integrations
    • Customer Support