G2 Vendor Directory

CB Insights vs. GTM Studio - Powered by ZoomInfo

A side-by-side comparison based on G2 review data.

MetricCB Insights

by CB Insights

GTM Studio - Powered by ZoomInfo

by ZoomInfo

Overall rating4.44.5
Review count163,513
Ease of use9.49.0
Ease of setup10.08.8
Quality of support8.99.0
Meets requirements9.29.1
NPS6066.696113
Small Business56.3%12.8%
Mid-Market12.5%63.2%
Enterprise31.3%24.0%
Total page views4701,914
Total LLM citations14,1174,669

CB Insights

CB Insights provides market intelligence for high-stakes decisions. We track and compare the world’s companies. Our AI agents keep you a step ahead of competitors and disruption. From corporate strategy and innovation to M&A and venture investing, teams use CB Insights to answer high-stakes questions like: What markets should we enter next? Which startups could disrupt — or partner with—us? Who’s gaining traction in a space, and why?

Pros

  • AI Technology
  • Competitor Insights
  • Chrome Extension
  • Ease of Use
  • Daily Use
  • Daily Usage

GTM Studio - Powered by ZoomInfo

Note: GTM Studio is the upgraded version of ZoomInfo Marketing and ZoomInfo Operations. GTM Studio is ZoomInfo's AI-powered go-to-market canvas that unifies signals, systems, and teams in one intelligent workspace so plays fire automatically, moments aren't missed, and reps always know what to do next. Designed for RevOps and marketing teams, GTM Studio eliminates tool sprawl by connecting CRM, marketing, sales, and third-party data into a single live canvas - giving every team a complete, AI-ready view of their market.

Pros

  • Features
  • Lead Generation
  • Ease of Use
  • Data Accuracy
  • Data Quality
  • Intent Data