G2 Vendor Directory

Carta Equity Suite vs. Juniper Square

A side-by-side comparison based on G2 review data.

MetricCarta Equity Suite

by Carta

Juniper Square

by Juniper Square

Overall rating4.34.7
Review count232106
Ease of use8.89.1
Ease of setup8.28.6
Quality of support8.59.5
Meets requirements8.98.9
NPS64.22413878.846154
Small Business44.8%81.0%
Mid-Market49.6%16.2%
Enterprise5.7%2.9%
Total page views2,1571,106
Total LLM citations3,71414,213

Carta Equity Suite

Carta is the ERP for private capital, connecting the entire ecosystem—from GPs and LPs to CEOs, CFOs, employees, and advisors. Trusted by 50,000 companies in 160+ countries, our platform streamlines every ownership workflow, making it easier to understand, manage, and grow equity. With cutting-edge AI and human services built to scale, Carta empowers you to build, invest, and grow with confidence. Carta’s Fund Administration platform supports 8,800+ funds and SPVs, representing more than $203B in assets under management, with tools designed to enhance the strategic impact of Fund CFOs.

Pros

  • Ease of Use
  • Equity Management
  • User Interface
  • Cap Table Management
  • Simple
  • Transparency

Juniper Square

Juniper Square is trusted as the fund operations partner to more than 2,000 private markets GPs worldwide, connecting market-leading technology, data, and fund administration services to help GPs fundraise efficiently, streamline operations, and improve the investor experience. Our unified platform centralizes data and connects LPs and GPs across every workflow—including fundraising, investor onboarding, compliance, treasury, reporting, and more. Today, more than 40,000 funds, 700,000 LP accounts, and $1 trillion in LP capital are managed through Juniper Square.

Pros

  • Organization
  • Platform Quality
  • Customer Support
  • Navigation Ease
  • User Interface
  • Ease of Use