Carro vs. Rokt Catalog (formerly Canal)

More ways to sell. One connected platform. Carro connects retailers, marketplaces, and brands through product data, orders, and settlement, building the foundation for agentic commerce. Most platforms in this category organize the products a retailer already has. Carro connects the retailer to a live supplier network and automates the full order lifecycle, so assortment expands without inventory and operations scale without headcount. The distinction is catalog growth rather than catalog management. Merchant Services.

Rokt Catalog is an AI-powered distributed commerce and marketplace platform that connects ecommerce retailers with curated third-party brands through a single integrated network. The platform delivers two products for two distinct audiences: Rokt Catalog for ecommerce partners (retailers and marketplaces) that need to expand third-party product assortment without inventory risk, and Rokt Catalog for Brands for DTC, digitally native, and established consumer brands that need scalable distribution across premium retail channels without managing individual retailer integrations.