Capture Higher Ed vs. Piqual

Capture Higher Ed is an enrollment marketing platform that sees prospect intent sooner and acts on it faster — moving students to apply 3x faster and driving measurable enrollment growth. Unlike traditional service vendors and AI-only tools, our product provides the earliest and deepest visibility into student behavior — from first anonymous visit through enrollment — powering predictive personalization, cross-channel engagement and prioritization that gets smarter with every interaction.

Piqual is a B2B lead generation product designed with AI agents to help sales teams plan, execute, and optimize their sales efforts to generate high-quality B2B leads. Built by experienced sales leaders, Piqual brings together sales planning, multi-channel outreach, and real-time performance insights into one platform. With Piqual, sales teams get: • Define a clear go-to-market strategy aligned to their ICP • Run targeted campaigns across channels like Email, LinkedIn and Calls.