Caldera Forms vs. Perspective

Caldera Forms is a free and powerful WordPress plugin that creates responsive forms with a simple drag and drop editor. Caldera Forms’ visual editor simplifies form building for WordPress. Set up your form with multiple columns, add additional pages, and funnel user responses with conditional logic to get more robust data and relevant information from your customers and site visitors. Anti-spam, AJAX, notification emails, and database entry tracking are enabled by default.

Perspective is an AI funnel platform for marketers and agencies that run paid ads and need qualified leads. Describe the funnel you want, and Perspective builds it live, with hosting, tracking, CRM, and email sequences wired up automatically. It then runs conversion rate optimization for you on a schedule. Perspective builds interactive, mobile-first funnels: lead quizzes, cost calculators, and multi-step qualification flows that filter out low-intent clicks and capture only the leads worth following up.