G2 Vendor Directory

Broadstreet vs. PubMatic

A side-by-side comparison based on G2 review data.

MetricBroadstreet

by Broadstreet Ads

PubMatic

by PubMatic

Overall rating4.83.2
Review count5211
Ease of use9.57.0
Ease of setup9.67.1
Quality of support9.87.1
Meets requirements9.76.7
NPS88.461538-18.181818
Small Business98.1%44.4%
Mid-Market1.9%44.4%
Enterprise0.0%11.1%
Total page views265284
Total LLM citations1,045982

Broadstreet

Broadstreet is an Ad Manager that caters specifically to the needs of direct, digital ad sales. It's a platform best suited to city and regional magazines, local news websites, trade journals, and radio broadcaster. Broadstreet is a long-term sponsor of CRMA, LION Publishers, and similar publisher associations.

Pros

    PubMatic

    PubMatic (Nasdaq: PUBM) delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. PubMatic’s cloud infrastructure platform for digital advertising empowers independent app developers and publishers to increase monetization while enabling media buyers to drive return on investment by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic has been expanding its owned and operated global infrastructure and continues to cultivate programmatic innovation.

    Pros