G2 Vendor Directory

Broadstreet vs. Equativ

A side-by-side comparison based on G2 review data.

MetricBroadstreet

by Broadstreet Ads

Equativ

by Equativ

Overall rating4.84.0
Review count5212
Ease of use9.58.4
Ease of setup9.67.9
Quality of support9.87.7
Meets requirements9.79.2
NPS88.46153827.272727
Small Business98.1%58.3%
Mid-Market1.9%25.0%
Enterprise0.0%16.7%
Total page views265145
Total LLM citations1,045312

Broadstreet

Broadstreet is an Ad Manager that caters specifically to the needs of direct, digital ad sales. It's a platform best suited to city and regional magazines, local news websites, trade journals, and radio broadcaster. Broadstreet is a long-term sponsor of CRMA, LION Publishers, and similar publisher associations.

Pros

    Equativ

    Equativ is a global, end-to-end media platform empowering advertisers and publishers to achieve real outcomes by uniting premium inventory, dynamic creative formats, and engaged audiences with advanced curation and AI-powered ad tech across all channels. Purpose-built for the attention economy, Equativ delivers quality, engagement, and performance while prioritizing respectful, user-centric ad experiences. With a team of over 750 professionals across 19 countries, Equativ combines global scale with deep local expertise. Learn more at Equativ.com.

    Pros