Broadstreet vs. Brand+ Marketplace (formerly Smaato)
A side-by-side comparison based on G2 review data.
| Metric | Broadstreet | Brand+ Marketplace (formerly Smaato) |
|---|---|---|
| Overall rating | 4.8 | 4.4 |
| Review count | 52 | 13 |
| Ease of use | 9.5 | 8.0 |
| Ease of setup | 9.6 | 9.3 |
| Quality of support | 9.8 | 9.4 |
| Meets requirements | 9.7 | 8.0 |
| NPS | 88.461538 | 66.666667 |
| Small Business | 98.1% | 30.0% |
| Mid-Market | 1.9% | 60.0% |
| Enterprise | 0.0% | 10.0% |
| Total page views | 265 | 56 |
| Total LLM citations | 1,045 | 23 |
Broadstreet
Broadstreet is an Ad Manager that caters specifically to the needs of direct, digital ad sales. It's a platform best suited to city and regional magazines, local news websites, trade journals, and radio broadcaster. Broadstreet is a long-term sponsor of CRMA, LION Publishers, and similar publisher associations.
Brand+ Marketplace (formerly Smaato)
Smaato's digital ad tech platform is the only omnichannel ad server and monetization solution with controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Headquartered in San Francisco, Smaato is part of Verve Group, a Media and Games Invest (MGI) company, with additional offices in Hamburg, New York, Beijing, and Singapore. Learn more at www.smaato.com