Braze AI Decisioning Studio™ vs. Nosto

Put AI decisioning behind every marketing move. With the BrazeAI Decisioning Studio™, marketers can leverage their rich first-party data to determine the best channel, message, offer, timing, frequency, and more for each individual customer. BrazeAI™ decisioning agents use reinforcement learning — a powerful form of machine learning — to autonomously experiment and continuously adapt based on customer behavior. They personalize every aspect of communication by leveraging available data, including custom and industry-specific datasets.

Nosto is the agentic Commerce Experience Platform (CXP) that gives ecommerce leaders intuitively designed tools and AI agents to increase online revenue through end-to-end commerce experience management. With experience.AI™, Nosto’s intelligence engine, brands can enrich and connect customer, product, and content data in real-time. This unified data layer makes it actionable to personalize every step of the customer journey—from high-relevance Site Search to automated Category Merchandising, A/B testing and 1to1 Product Recommendations.