G2 Vendor Directory

Brand+ Marketplace (formerly Smaato) vs. Unity Ads

A side-by-side comparison based on G2 review data.

MetricBrand+ Marketplace (formerly Smaato)

by Verve Group

Unity Ads

by Unity

Overall rating4.44.3
Review count1361
Ease of use8.09.1
Ease of setup9.39.0
Quality of support9.48.7
Meets requirements8.09.0
NPS66.66666759.016393
Small Business30.0%63.9%
Mid-Market60.0%27.9%
Enterprise10.0%8.2%
Total page views56181
Total LLM citations23828

Brand+ Marketplace (formerly Smaato)

Smaato's digital ad tech platform is the only omnichannel ad server and monetization solution with controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Headquartered in San Francisco, Smaato is part of Verve Group, a Media and Games Invest (MGI) company, with additional offices in Hamburg, New York, Beijing, and Singapore. Learn more at www.smaato.com

Pros

    Unity Ads

    Unity Ads allows you to supplement your existing revenue strategy by allowing you to monetize your entire player base - including the ever-important 97% (industry average) of players that will never make an in-app purchase.

    Pros