G2 Vendor Directory

Brand+ Marketplace (formerly Smaato) vs. TapResearch

A side-by-side comparison based on G2 review data.

MetricBrand+ Marketplace (formerly Smaato)

by Verve Group

TapResearch

by TapResearch

Overall rating4.44.1
Review count1319
Ease of use8.09.0
Ease of setup9.38.6
Quality of support9.47.5
Meets requirements8.08.6
NPS66.66666736.842105
Small Business30.0%78.9%
Mid-Market60.0%15.8%
Enterprise10.0%5.3%
Total page views56115
Total LLM citations23485

Brand+ Marketplace (formerly Smaato)

Smaato's digital ad tech platform is the only omnichannel ad server and monetization solution with controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Headquartered in San Francisco, Smaato is part of Verve Group, a Media and Games Invest (MGI) company, with additional offices in Hamburg, New York, Beijing, and Singapore. Learn more at www.smaato.com

Pros

    TapResearch

    TapResearch is a research technology company that connects surveys to 100M+ respondents via mobile apps and games. We exist to make it easy, fast and cheap to know what people think, feel and do. Thanks to the internet and mobile devices, social networks and games, the world is now connected at massive scale, making it possible to build powerful insights products that are easy to use, super fast, and cheap enough to use all the time. Our foundation is Audience Network, a collection of thousands of mobile apps where tens of millions of people answer questions in the apps they use every day.

    Pros