Brand+ Marketplace (formerly Smaato) vs. MAX by AppLovin
A side-by-side comparison based on G2 review data.
| Metric | Brand+ Marketplace (formerly Smaato) | MAX by AppLovin |
|---|---|---|
| Overall rating | 4.4 | 4.2 |
| Review count | 13 | 21 |
| Ease of use | 8.0 | 8.4 |
| Ease of setup | 9.3 | 8.0 |
| Quality of support | 9.4 | 8.9 |
| Meets requirements | 8.0 | 8.2 |
| NPS | 66.666667 | 42.857143 |
| Small Business | 30.0% | 28.6% |
| Mid-Market | 60.0% | 66.7% |
| Enterprise | 10.0% | 4.8% |
| Total page views | 56 | 298 |
| Total LLM citations | 23 | 4,181 |
Brand+ Marketplace (formerly Smaato)
Smaato's digital ad tech platform is the only omnichannel ad server and monetization solution with controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Headquartered in San Francisco, Smaato is part of Verve Group, a Media and Games Invest (MGI) company, with additional offices in Hamburg, New York, Beijing, and Singapore. Learn more at www.smaato.com
MAX by AppLovin
MAX, our mediation solution, was the first real-time auction platform that enabled all the key market players to bid for a mobile ad impression. Now with an industry-leading selection of bidders and networks and AppLovin's premium demand sources: AppDiscovery and the AppLovin Exchange (ALX), MAX gives publishers the most competitive and diverse set of programmatic auctions for in-app real estate, alongside an additional 360-growth solution for driving incremental revenue growth via UA efforts.