G2 Vendor Directory

Brand+ Marketplace (formerly Smaato) vs. ironSource

A side-by-side comparison based on G2 review data.

MetricBrand+ Marketplace (formerly Smaato)

by Verve Group

ironSource

by Unity

Overall rating4.43.9
Review count1310
Ease of use8.09.6
Ease of setup9.39.7
Quality of support9.46.9
Meets requirements8.09.0
NPS66.66666760
Small Business30.0%77.8%
Mid-Market60.0%22.2%
Enterprise10.0%0.0%
Total page views5652
Total LLM citations23103

Brand+ Marketplace (formerly Smaato)

Smaato's digital ad tech platform is the only omnichannel ad server and monetization solution with controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Headquartered in San Francisco, Smaato is part of Verve Group, a Media and Games Invest (MGI) company, with additional offices in Hamburg, New York, Beijing, and Singapore. Learn more at www.smaato.com

Pros

    ironSource

    ironSource offers mobile mediation and app marketing solutions.

    Pros