G2 Vendor Directory

Brand+ Marketplace (formerly Smaato) vs. InMobi

A side-by-side comparison based on G2 review data.

MetricBrand+ Marketplace (formerly Smaato)

by Verve Group

InMobi

by InMobi

Overall rating4.43.6
Review count1314
Ease of use8.08.4
Ease of setup9.38.0
Quality of support9.48.4
Meets requirements8.08.2
NPS66.666667-7.142857
Small Business30.0%50.0%
Mid-Market60.0%35.7%
Enterprise10.0%14.3%
Total page views56229
Total LLM citations23779

Brand+ Marketplace (formerly Smaato)

Smaato's digital ad tech platform is the only omnichannel ad server and monetization solution with controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Headquartered in San Francisco, Smaato is part of Verve Group, a Media and Games Invest (MGI) company, with additional offices in Hamburg, New York, Beijing, and Singapore. Learn more at www.smaato.com

Pros

    InMobi

    At InMobi, we are reimagining advertising to deliver real value for mobile consumers. Be it innovative ad formats that elevate the mobile experience, or contextual & personalized recommendations that drive discovery, our products are designed to inspire, engage, and delight mobile users.

    Pros