Brand+ Marketplace (formerly Smaato) vs. Equativ
A side-by-side comparison based on G2 review data.
| Metric | Brand+ Marketplace (formerly Smaato) | Equativ |
|---|---|---|
| Overall rating | 4.4 | 4.0 |
| Review count | 13 | 12 |
| Ease of use | 8.0 | 8.4 |
| Ease of setup | 9.3 | 7.9 |
| Quality of support | 9.4 | 7.7 |
| Meets requirements | 8.0 | 9.2 |
| NPS | 66.666667 | 27.272727 |
| Small Business | 30.0% | 58.3% |
| Mid-Market | 60.0% | 25.0% |
| Enterprise | 10.0% | 16.7% |
| Total page views | 56 | 145 |
| Total LLM citations | 23 | 312 |
Brand+ Marketplace (formerly Smaato)
Smaato's digital ad tech platform is the only omnichannel ad server and monetization solution with controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Headquartered in San Francisco, Smaato is part of Verve Group, a Media and Games Invest (MGI) company, with additional offices in Hamburg, New York, Beijing, and Singapore. Learn more at www.smaato.com
Equativ
Equativ is a global, end-to-end media platform empowering advertisers and publishers to achieve real outcomes by uniting premium inventory, dynamic creative formats, and engaged audiences with advanced curation and AI-powered ad tech across all channels. Purpose-built for the attention economy, Equativ delivers quality, engagement, and performance while prioritizing respectful, user-centric ad experiences. With a team of over 750 professionals across 19 countries, Equativ combines global scale with deep local expertise. Learn more at Equativ.com.