Brand+ Marketplace (formerly Smaato) vs. Appodeal
A side-by-side comparison based on G2 review data.
| Metric | Brand+ Marketplace (formerly Smaato) | Appodeal |
|---|---|---|
| Overall rating | 4.4 | 4.7 |
| Review count | 13 | 16 |
| Ease of use | 8.0 | 8.9 |
| Ease of setup | 9.3 | 7.1 |
| Quality of support | 9.4 | 9.5 |
| Meets requirements | 8.0 | 9.2 |
| NPS | 66.666667 | 86.666667 |
| Small Business | 30.0% | 93.8% |
| Mid-Market | 60.0% | 0.0% |
| Enterprise | 10.0% | 6.3% |
| Total page views | 56 | 159 |
| Total LLM citations | 23 | 777 |
Brand+ Marketplace (formerly Smaato)
Smaato's digital ad tech platform is the only omnichannel ad server and monetization solution with controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Headquartered in San Francisco, Smaato is part of Verve Group, a Media and Games Invest (MGI) company, with additional offices in Hamburg, New York, Beijing, and Singapore. Learn more at www.smaato.com
Appodeal
Appodeal is a growth platform that empowers app creators to launch and scale their mobile businesses. Transparent and 100% unbiased since 2014. Appodeal provides Monetization, Growth Intelligence, Bid & Creative Management services paired with the Accelerator-funding program. A single SDK integration to gain access to 70+ Ad Demand Sources that compete against each other in a real-time auction.